The first step in establishing and promoting a brand is a strong, rigorously designed identity system. Clarity and consistency, over time, reinforce relationships and are the basis of recall. Does that mean we design logos? Yes, but never in isolation.
Furthering our branding and marketing campaigns, Fabian Creative Marketing designs and develops exceptional websites on time and on budget. Partnering with Garrison Digital Solutions, our creative team has years of experience designing and coding a wide variety of sites -- from simple “static” sites to full-featured CMS (Content Management System) and e-commerce sites. All our sites are designed to be responsive, meaning they look great no matter what type of device they are viewed on.
Weather print or digital, successful advertising begins with understanding the marketplace, familiarity with your competition and great creative that stimulates and inspire your audience to take action. Our campaigns are brainstormed to trigger emotion, they make you laugh, they make you cry, they make you feel and most importantly they inspire the audience to take action. Each ad we design stands out from the clutter, grabs the attention of the target audience and lets the reader know who you are and what you offer –all without ever losing sight of your branding.
According to Nina Lacour: "A study initiated by Britain’s Royal Mail used neuroscience to find that, unlike virtual images, tangible objects register on a physical, sensory level that triggers an emotional response and creates lasting memories.” Print, providing the experience of touch, provides greater emotional involvement, which means, if done well, more positive brand associations and easier brand recall.
It's been rumored that social media and internet marketing are the death of print. But the smart money knows that for these inbound marketing strategies to be successful, they need the support of well-branded print material that represents the value system of a company and creates a tangible connection with the consumer.