Winning Hearts and Changing Minds
Whether large or small, every organization is faced with unique marketing challenges and communications needs. Fabian Creative Marketing takes a holistic approach because we believe that every touch point, both inside and outside the organization, must convey a clear and consistent message and style. All our engagements begin with an in-depth exploration. First we listen to you so we can thoroughly understand your offerings and your competitive landscape. Then we couple that information with market research to understand how your brand is perceived. Finally we execute a custom solution that reinforces your business objectives and the unique attributes of your brand to drive powerful market awareness and a competitive edge.
We combine the specialized expertise of an advertising agency with a personal touch and comprehensive vision to create a cohesive brand that will keep your company competitive.
Patty Fabian is a brand and communications strategist and cross-media graphic designer with a strong background in print and web design. Aside from being lead creative, she is also an excellent project manager drawn to problems requiring great detail and organization. Having worked for over 30 years in the design and marketing field, she brings experience, dedication and a solid creative philosophy to every project — surprising clients with fresh visions and practical solutions.
Lee Fivenson is a research and media planner with over 19 years of marketing and advertising experience. Lee brings a wealth of diversity and depth of experience having worked in both the corporate and agency arenas. Lee’s strong marketing background is based in strategic planning and ROI. Her experience includes account management, media research, planning and buying, PR, event planning, direct mail, social media, promotions, and budget development. Lee has successfully worked with both B2B and B2C on a national and regional level as well as with numerous local non-profits.
Susan Abrahams brings professional writing skills to FMC as the company’s content writer. She received her bachelor’s degree in English Language and Literature from the University of Michigan and uses her writing and language knowledge to craft or edit all aspects of the marketing and branding process. Her strengths lie in capturing and developing the “voice” of your brand, creating powerful SEO searchable content that is still meaningful and engaging to your readers, and researching and producing relevant content for social media and blogging.